Fifty years ago, the common perception was that water was an infinite resource.

Fifty years ago, the common perception was that water was an infinite resource. At this time, there were fewer than half the current number of people on the planet. People were not as wealthy as today, consumed fewer calories and ate less meat, so less water was needed to produce their food. They required a third of the volume of water we presently take from rivers. Today, the competition for water resources is much more intense. This is because there are now nearly seven billion people on the planet, their consumption of water-thirsty meat and vegetables is rising, and there is increasing competition for water from industry, urbanisation and biofuel crops. In future, even more water will be needed to produce food because the Earth's population is forecast to rise to 9 billion by 2050.[7] An additional 2.5 or 3 billion people, choosing to eat fewer cereals and more meat and vegetables could add an additional five million kilometres to the virtual canal mentioned above.

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