The 20th century and the mass medium

The 20th century and the mass medium
Little Sammy Sneeze (1904–06) by Winsor McCay

The 1920s and 1930s saw further booms within the industry. In China, a market was established for palm-sized picture books like Lianhuanhua,[25] while the market for comic anthologies in Britain had turned to targeting children through juvenile humor, with The Dandy and The Beano launched. In Belgium, Hergé created the Tintin newspaper strip for a comic supplement; this was successfully collected in a bound album and created a market for further such works. The same period in the United States had seen newspaper strips expand their subject matter beyond humour, with action, adventure and mystery strips launched. The collection of such material also began, with The Funnies, a reprint collection of newspaper strips, published in tabloid size in 1929.

A market for such comic books soon followed, and by 1938 publishers were printing original material in the format. It was at this point that Action Comics#1 launched, with Superman as the cover feature. The popularity of the character swiftly enshrined the superhero as the defining genre of American comics. The genre lost popularity in the 1950s but re-established its domination of the form from the 1960s until the late 20th century.



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